I think that celebrities should never underestimate their power. I mean just to draw attention, because then people get involved on a personal level.
Alfred Nobel was much concerned, as are we all, with the tangible benefits we hope for and expect from physiological and medical research, and the Faculty of the Caroline Institute has ever been alert to recognize practical benefits.
I remember walking the dog one day, I saw a car full of teenage girls, and one of them rolled down the window and yelled, 'Marc Jacobs!' in a French accent.