An innovation is one of those things that society looks at and says, if we make this part of the way we live and work, it will change the way we live and work.
I think the key to being a journalist is getting your subject to feel comfortable enough to talk about stuff they want to talk about and the stuff they like and don't like, and still feel comfortable about it.
I was a window dresser for Burton's once. What really put me off was the area manager coming round and saying, Charles, I think you're a natch at this.

