Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.
Whenever you're in conflict with someone, there is one factor that can make the difference between damaging your relationship and deepening it. That factor is attitude.
Come to find out, the Russians were never afraid of the Americans. They weren't raised with the terror that we were by our government. I was struck by how our government misled us for so many years.