Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.
“The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue.”
“It's not trickle down economics. The problem that the president has is that he's rudderless on the economy. I mean, he doesn't quite know what to do. It's a wake-up on Monday and try to figure it out. It takes time to turn a supertanker, so you need to know where you need to go.”