I mean, you have a general tone of it but it's pretty much you get to come in and you're going to flip this car and it's going to blow up and you're going to come out on fire and you go oh, that's cool, and then you get paid a lot of money.
People want to be in their own fashion tribes, so they want to wear the same clothes to be connected to everyone else in that tribe. But they want to be different from other tribes.