Sometimes I've found that by getting into a certain drag, or a certain feeling, you can cast off your mortal coil and really do something. I don't know if it's important, but it's something. It's entertainment.
“They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.”
“When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.”