I wanted to play around with the format, really tear it to pieces and shake it up. For example, if Mitch saves someone from drowning, and that person then goes out and releases a virus that kills a million people. Imagine the moral implications of that.
“You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.”