Getting in shape for this role, which is incredibly demanding, vocally, has been a lot of hard work, but I'm nailing it. I'm even kind of, at times, blowing my own mind, because I am even able to talk right now.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I don't really watch my moves all that often; I mean, really, I don't.