A bad guy always assumes he's going to win, whereas the good guy has to struggle with, what if I lose?, and the audience wants to struggle with him.
“I was this role model for heavy people. But the thing is, I never set out to be a role model at all, and I don't set out to be one now. I won't preach to anyone and tell them how to lose weight. I don't know any better than the next person.”