A bad guy always assumes he's going to win, whereas the good guy has to struggle with, what if I lose?, and the audience wants to struggle with him.
“We are confident that the Supreme Court will soon see the direction that this country is headed and enshrine marriage as a constitutional right for all.”
“Religion has caused more harm than any other idea since the beginning of time. There's nothing good I can say about it. People use it as a crutch.”