A bad guy always assumes he's going to win, whereas the good guy has to struggle with, what if I lose?, and the audience wants to struggle with him.
“I learned that the only way you are going to get anywhere in life is to work hard at it. Whether you're a musician, a writer, an athlete or a businessman, there is no getting around it. If you do, you'll win - if you don't, you won't.”
“I like this job - most days I have a chance to make breakfast and take the kids to school or to read 'em a bedtime story. It's almost like a normal life.”