A bad guy always assumes he's going to win, whereas the good guy has to struggle with, what if I lose?, and the audience wants to struggle with him.
“Dogs feel very strongly that they should always go with you in the car, in case the need should arise for them to bark violently at nothing right in your ear.”
“I've always like roadracing, but you know how it is in a family when you're young. They thought it was a little too dangerous so I started with Trials riding.”