A bad guy always assumes he's going to win, whereas the good guy has to struggle with, what if I lose?, and the audience wants to struggle with him.
“I published, privately, a collection of my serious poetry I had written over the years. I only published 50 copies, which I gave to friends, in a special deluxe edition. It was ridiculously expensive but I'm glad that I did it.”
“The vanity of loving fine clothes and new fashion, and placing value on ourselves by them is one of the most childish pieces of folly.”