The way I personally work is I like to write what I know, what I feel, and also where I am.
I couldn't do anything else, I enjoy it so much. But I find it tough.
I actually really suck at naming books, so lots of years ago, readers were sending in their ideas for titles, and what we realized is that they were smarter than us. So we thought, Hey, go for it. So now we have a contest every year.