In Hollywood, if you have any success, you have this fear: What do you have to do to hang onto it?
“Fruit often ends up rotting in the crisper drawer. Well, that's the wrong place to put it. Out of sight, out of mind. The kids all know where the junk-food shelf is. Make the fruit that easy to get to. Put a big huge bowl of fruit on the counter.”
“You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand.”