I attribute a lot of the success to Live 105, of course, because it's something they've nurtured and grown.
Schoolchildren and older people like the idea of planting trees. For children, it's interesting that an acorn will grow into an oak, and for older people it's a legacy. And the act of planting a tree is not that difficult.
Mankind is like dogs, not gods - as long as you don't get mad they'll bite you - but stay mad and you'll never be bitten. Dogs don't respect humility and sorrow.