I think the Internet's been a tremendous tool in terms of breaking down the power structure of information and entertainment, particularly at a time when so much information and entertainment were in the hands of so few people, with multinationals owning everything.
We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

