I think the Internet's been a tremendous tool in terms of breaking down the power structure of information and entertainment, particularly at a time when so much information and entertainment were in the hands of so few people, with multinationals owning everything.
If you just did a horror tone throughout an entire movie you almost, as an audience, can get a little bit used to it. But if you're laughing one minute and, you know, somebody's doing something quite horrific the next minute, it's a little more shocking.