I know there are people, if I go into a market or a city for the first time, there are people that are there that just want to see the famous person, or the guy from 'Dumb and Dumber' or whatever movie they liked. And that's fine, it gets them in the door, but then it's my job to give them something
One way we can enliven the imagination is to push it toward the illogical. We're not scientists. We don't always have to make the logical, reasonable leap.