I've been using the same editor, thankfully, she's been sticking with me, but I've been doing it full-on guerilla style... I haven't gotten any public sponsor or anything, because I don't want to seem like I'm trying to sell any particular thing.
Being a gossip reporter just isn't a respectable job. It'll chew you up and spit you out.
Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.