I'd like to provide information, inspiration, and access to whatever goods and services are needed to make it super easy for everyone to change their lifestyle to a sustainable one.
There is something very intriguing about, for example, the sense of accomplishment that a small child has, which you might be able to reduce to aggression and libido, but which might also have some independent existence.
You need a wisecracking buddy standing next to you? That's the role for me. You got the guys who are knock-down, drag-out handsome. That's what people want to see. Let that guy be the hero. But there's always a role for the Everyman.

