Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
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Nationality: Swedish Type: Businessman |
“Somehow, you can achieve a directness in the novel that you can't get anywhere else.”
“My contribution I hope is to get people to eat full-flavored food. If I could come away with that alone, that would be a fantastic accomplishment. I'm also very proud of being a very American chef.”