In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.
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Nationality: Swedish Type: Businessman |
“I'm going to do an adaptation of the Italian film, Bread and Tulips. I really like that film.”
“We had all this kind of freedom and 'get out of your head' kind of stuff and at the same time, we were trying to establish ourselves in the business. These two things are really difficult to bring together.”