When I was a kid, I would make kung fu movies with the kids in the neighborhood, and I would be the guy behind the camera directing everybody, but they were all very silly little shorts and comedy bits.
Above all, I craved to seize the whole essence, in the confines of one single photograph, of some situation that was in the process of unrolling itself before my eyes.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.