I just wanted to make a record that wasn't escapism. Like, I didn't want to write another record that was devoid of meaningful content.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
I detest life-insurance agents: they always argue that I shall some day die, which is not so.