When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“They take journalism really seriously because they know the force that it is and can be.”
“My dad didn't want me to play guitar. He played piano, so I chose that. And I ended up loving it.”