When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“When my body is strong, I feel stronger inside. I feel more capable of handling emotional situations. Usually I'm more of a inside-out person, but this was a great case of me from the outside in.”
“Feelings are like chemicals, the more you analyze them the worse they smell.”