When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“Patience is the ability to idle your motor when you feel like stripping your gears.”
“I never understood a word John Cassavetes said. And I think he did that deliberately.”