When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“Don't keep reaching for the stars because you'll just look like an idiot stretching that way for no reason.”
“Like the philosopher, the author views his task as one of establishing a clear connection between life and history, and of making the past bear fruit for the present and future.”