When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
Me and my father went through a war period where we wasn't talking. He wanted me to go to theology school - I didn't want to go. I wanted to do music. I told him I was a minister through music.