When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“We have to face it: in America today the way to have fun and celebrate is to break a store window and take something. That's the way it is, today in America, and we have to accept it.”