When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“American officials have bent over backwards to show how sensitive they are to Muslim culture. It didn't seem very effective. They seem to be worried about winning the respect of other people.”
“I'm going to be doing exactly what I'm doing now - teaching people about animals.”