When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“I took group lessons at a rink near my home. We first had to learn how to stand up on the ice wearing skates. Eventually we learned to move forward, but soon found out that it was not that easy to stop! So that was our next important lesson.”
“I think all the stuff that happens before the pictures are taken is much more exciting.”