When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“The President regards the Japanese as a brave people; but courage, though useful in time of war, is subordinate to knowledge of arts; hence, courage without such knowledge is not to be highly esteemed.”
“My father was the kind of guy who'd always say 'Throw out any subject and I got a joke on it.'”