When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“I was six when we came to this country. When I was 14 or so, I still had a lot of trouble with it.”
“I'm not thinking about me that much anymore. Every time I look, I'm looking for my daughter, you know? If I'm in a store, I'm looking at baby clothes. It's so much cuter to find things for her than to find things for me.”