When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
“I feel a responsibility to my backyard. I want it to be taken care of and protected.”
“So, whenever Scooter was the Pilot, he never had a chance to fly the orbiter. So, the joke is: I'm going to have a chance to fly it first and hand it over to him.”