You've got to be closer to the edge than ever to win. That means sometimes you go over the edge, and I don't mean driving, either.
Also, it was a cultural moment that wasn't being represented in terms of women who were successful and had choices they didn't have before. They needed a show that they can watch that they felt like represented them.
Early to bed and early to rise is a bad rule for anyone who wishes to become acquainted with our most prominent and influential people.