The average man has a carefully cultivated ignorance about household matters - from what to do with the crumbs to the grocer's telephone number - a sort of cheerful inefficiency which protects him.
My very, very first professional job was when I was 19 years old - I got a job doing an educational industrial film on Shell Motor Oil's oil products. I really put my heart into it - I wrote a script for it, I did a lot of research.

