I do like things that are not necessarily a reflection of what is considered the right thing by this culture. Somehow, promoting that status quo I find uninteresting.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
I ask people why they have deer heads on their walls. They always say because it's such a beautiful animal. There you go. I think my mother is attractive, but I have photographs of her.

