I do like things that are not necessarily a reflection of what is considered the right thing by this culture. Somehow, promoting that status quo I find uninteresting.
Not to go too far, but Microsoft is probably used by most people out there.
What's important is to be able to see yourself, I think, as having commonality with other people and not determine, because of your good luck, that everybody is less significant, less interesting, less important than you are.