While I will always have the utmost respect for the superhuman out-of-bounds freestyle and extreme stunts that seem to continually progress beyond our imaginable limits, my highest appreciation goes out to the simple rider who's out there just for the experience.
“If you cannot mould yourself entirely as you would wish, how can you expect other people to be entirely to your liking?”
“But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.”