Oakley and Burton have been my main sponsors since '87. I've been riding for both of them.
There's certainly something very uncomfortable about the voyeurism involved in being in the press, being an actor, where people have a seemingly insatiable curiosity about, you.
When something startlingly new comes up, young people, especially, seize it. You can't complain about that. I think its heyday has passed, but it's had an effect and will continue to have an effect.

