My experience and what I do in snowboarding is really quite independent of the industry and the more independent it is, the more pure and better I feel about snowboarding.
I had to actually purchase a book to learn the API and write the client. It was pretty frustrating trying to learn the API and develop a product quickly.
Its only when you are a great actor and are recognised for your good work that you become famous. Unless you are in the news for the wrong reasons!

