For Oakley, I'm basically a media vehicle for them to promote the product. For me, it's both, I get a salary from them, but I also get great products so it just kind of works, continues on.
I don't much believe in the idea of characters. I write with words, that is all. Whether those words are put in the mouth of this or that character does not matter to me.
You go to a restaurant in the States and kids have these game boards at the table. You don't see that in Italy or Spain. It's not because they can't afford to buy them, it's because that's not what eating together as a family is about.

