Historically, when Americans don't know what to do next, they go to Paris. Benjamin Franklin is like: 'What am I going to do now? I'll go to Paris!'
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
In '93 to '94, every browser had its own flavor of HTML. So it was very difficult to know what you could put in a Web page and reliably have most of your readership see it.

