I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.
These are very difficult times for new artists. Back in the day, a hit song could really seep into a person's DNA with radio and MTV. A hit today is not the same as a hit twenty years ago. Now there is so much competition, it is very hard to reach the people. The music scene is so overly saturated.