We are given to the cult of personality; when things go badly we look to some messiah to save us. If by chance we think we have found one, it will not be long before we destroy him.
The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.
The inspiration of the Bible depends upon the ignorance of the gentleman who reads it.