I'm really fascinated with anything that takes place between the 1920s up through the 1960s. In some ways it feels familiar, and in other ways it feels like it's from another planet.
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.
When the time comes for your brain to process the information, the second word comes up faster than the first one. So when it's in your head, all of a sudden, it comes out backwards and you think of the word backwards.