A baby's existence for the first three months is a one-way street. One person is doing all the work and the other is crying, sleeping and pooping. So the first moment when you're actually able to do something and they acknowledge your presence, that's a big deal. A very big deal.
We have very specific rules about how we go to market with children, and I think they are very responsible.
If we talk about the environment, for example, we have to talk about environmental racism - about the fact that kids in South Central Los Angeles have a third of the lung capacity of kids in Santa Monica.

