Looking back now at my first World Cup experience, I didn't know what was going on. I was a newbie and I had no idea what to expect.
I'm just part of a tradition of people who aren't pleased. I would never think anyone else who has the same attitude was getting it from me. I'd just think they're... sensible.
We've complemented that with a second office to think about how we need to prepare ourselves for that period 10 or 15 or 20 years from now, by way of investment in our technology, our organization and our people.

