Nothing ever begins. There is no first moment; no single word or place from which this or any other story springs.
“They become the keepers of the mystery. They place themselves between the communicants of the religion, and the immediate experience. And then they dictate the terms on which you can have contact with this wonderful mystery. We don't dictate those terms.”
“Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.”