The atmosphere is much too near for dreams. It forces us to action. It is close to us. We are in it and of it. It rouses us both to study and to do. We must know its moods and also its motive forces.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.