I think the Pistons have such a well rounded team, which is why they're so successful. All you have to do is look at the stats defensively and at their rebounding and scoring.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.