The question of the family now divides our society so deeply that the opposing sides cannot even agree on a definition of the institution they are arguing about.
Our business is about technology, yes. But it's also about operations and customer relationships.
I know people are pretty well embarrassed just at the mention of colon cancer. Sticking a tube in you to find out what's wrong is not a nice thing. But I can tell them, a 30- or 40-minute test is worth it. We have to make them feel more comfortable about getting screened.