It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
There was a bit of a comparison that Bret was making between Vince McMahon and my dad. He looked up to Vince as a dad and stuff, and it was a shame to see the whole thing end the way it did.
I never like to refer back to anything I've done when I'm working on a character, even if that character has the same occupation.