It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
“And if you're a golfer and you watch a golf film and Matt Damon swing, and it's not great, then you're not going to believe in the golf story, you're not going to believe in the rest of the film. That's the whole movie, so if that swing looks like crap, the movie's crap.”
“I have not been a follower of how many millions my films made or did not make.”