If a site is done with pleasure and a fun attitude, it's a great way to communicate with your fans.
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
Any professional knows that the flute and the piano is a boring combination. All you've got to arrive at is a kind of typical gestural crap, right? You might agree, though you wouldn't call it gestural crap.

