Every society rests in the last resort on the recognition of common principles and common ideals, and if it makes no moral or spiritual appeal to the loyalty of its members, it must inevitably fall to pieces.
I never heard of anyone who was really literate or who ever really loved books who wanted to suppress any of them.
It's definitely going to be harder than it sounds to acquire millions of users in the U.S. It's going to be a lot of work, and you can't make light of that.