In an organic environment, every place is unique, and the different places also cooperate, with no parts left over, to create a global whole - a whole which can be identified by everyone who is part of it.
“Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.”
“I don't think I really do go shopping. Somehow clothes just kind of end up in my closet. I do not like shopping; I'm not into it.”