Theatre is more exciting in the sense that you can actually see the audience in the eye. You know there are no takes and retakes. You have one chance to do your job... and you better do it well!
And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

