Theatre is more exciting in the sense that you can actually see the audience in the eye. You know there are no takes and retakes. You have one chance to do your job... and you better do it well!
Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up

