“We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.”

“And as an American colleague said to me several months ago, he said, 'I think the challenge in Jordan - and, again, this is for the rest of the Middle East - we need to define what center is. And once we can define what center is to a Jordanian, then we can decide what's left and what's right of tha”