The exchange by e-mail is more intimate than conversation - you allow yourself to say things you otherwise wouldn't.
I've always been the breadwinner and men don't like that. They turn on you. They bite the hand that feeds them. Eventually, too, they become very jealous of the love one has with an audience.
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.