People want to be in their own fashion tribes, so they want to wear the same clothes to be connected to everyone else in that tribe. But they want to be different from other tribes.
“Psychology is as important as substance. If you treat people with respect, they will go out of their way to accommodate you. If you treat them in a patronizing way, they will go out of their way to make your life difficult.”
“Trust and belief are two prime considerations. You must not allow yourself to be opinionated.”