If you look back at the history of creativity in clothes - the French Revolution, the First World War and the Second World War - they have all been creative reinventions, the moment new forms of luxury come into play.
If the opponent offers keen play I don't object; but in such cases I get less satisfaction, even if I win, than from a game conducted according to all the rules of strategy with its ruthless logic.
The industry does have some influence on who gets other awards. With the Mercury Prize, they don't. Jon comes from the business, but his heart is still very much in the music. Currently, we have about 12 major names that have said they want to be a part of MUDDA.

