If you look back at the history of creativity in clothes - the French Revolution, the First World War and the Second World War - they have all been creative reinventions, the moment new forms of luxury come into play.
I found in one of the tombs an inscription saying, 'If you touch my tomb, you will be eaten by a crocodile and hippopotamus.' It doesn't mean the hippo will eat you, it means the person really wanted his tomb to be protected.
I want business to prosper and make a profit caused by business expansion and prosperity.