If everyone really knew what a jerk I am in real life, I wouldn't be so adored in the slightest.
High school teachers who want to get reluctant readers turned around need to give the students some say in the reading list. Make it collaborative: The students will feel ownership, and everyone will dig in.
The things that have always been important: to be a good man, to try to live my life the way God would have me, to turn it over to Him that His will might be worked in my life, to do my work without looking back, to give it all I've got, and to take pride in my work as an honest performer.