In Hollywood, what they last saw you in is what you are. It's hard to break away from that.
I used to do this big rant at the end of some gigs with Ben Folds Five. The band broke into this big heavy metal thing and I started as a joke to scream in a heavy metal falsetto. I found myself saying things like: Feel my pain, I am white, feel my pain.
For me, a $20 wine that drinks like a $40 wine in terms of complexity and interest is a value, while a $5 wine that is not very good is not a value at all in my opinion.