I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.
“Too many radiologists still believe there is a risk from a chest x-ray. Few radiologists can explain radiation to the patient in words the patient can understand.”