I didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.
“I mean the public likes it more in Europe than they do here because the state supported organizations have felt that playing contemporary music was part of the education of the public.”