For me, something will come in my head and I'll either end up calling my cell phone to record it, or I'll just pick my guitar up and see what comes out. Sometimes it sucks, sometimes it doesn't. So there's really no set method behind it.
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“I've been part of founding three companies that have gone public. It doesn't seem like a big number, but it's actually a lot.”
“I measure everything, because I always think that if I've spent so much time making sure this recipe was exactly the way I want it, why would I want to throw things into a pot?”