For me, something will come in my head and I'll either end up calling my cell phone to record it, or I'll just pick my guitar up and see what comes out. Sometimes it sucks, sometimes it doesn't. So there's really no set method behind it.
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When I came to DreamWorks, I was in bad trouble. They were in bad trouble. They were millions of dollars in the hole and a few days from closing their doors. I was on my last leg.
A journalist and an information architect face exactly the same problem - how to give shape to the pile of information in front of you in a way that will make it easy and natural for people to comprehend. I can't imagine any better preparation for the work I do now.

